Lucia Protocol: AI-Powered Ad Attribution for Web3

1. Introduction

Lucia Protocol offers AI-driven ad attribution across Web2 and Web3, providing detailed customer journey insights. Companies can track user engagements in real-time, integrating DeFi metrics for a complete view of marketing effectiveness.

Key Benefits:

• Holistic view of customer touchpoints
• Cross-channel attribution across Web2 and Web3
• AI-powered insights for optimized ad spend and ROI

2. Core Thesis

Lucia’s platform maximizes ROI by ensuring accurate attribution data, enabling precise retargeting and enhancing marketing budgets.

3. Technology Overview

Tech Stack:

• Front-End: React, Vite
• Backend: NodeJS, PM2, NGINX
• Docker and kubectl for microservice orchestration.
• CI/CD through GitHub Actions and testing with Mocha, Chai, Tape, and Jenkins.

Omnichain Fungible Tokens and LayerZero enable cross-chain communication.

Data Accuracy: With 500 data points, overall accuracy reaches 99.99%.